About Us
Hacoco Secondary Exchange
A curated, invite-only, authenticated art resale marketplace that brings trust, liquidity and price clarity to the Indian contemporary art ecosystem. Every artwork verified. Every transaction guided. Every artist respected.
The Problem We're Solving
Buyers purchase contemporary Indian art from galleries, fairs, or directly from artists. Once bought, there's no reliable secondary market for resale.
Existing options suffer from critical gaps:
- No price discovery – Collectors have no idea what their art is worth
- Low trust – Uncertainty about authenticity and fair dealing
- No verification – Provenance is unclear or missing
- No provenance documentation – Ownership history is opaque
- Low liquidity – Finding buyers is difficult and time-consuming
Today, art ownership in India is largely illiquid and opaque. Collectors hesitate to buy because they know resale is difficult. This hurts everyone—collectors, artists, and the entire ecosystem.
Our Purpose
To bring trust, liquidity, and price clarity to the Indian contemporary art market by building a curated, verified secondary marketplace.
Hacoco exists to enable responsible resale, giving collectors confidence, protecting artists, and strengthening the overall ecosystem.
Our Vision
To become India's trusted secondary market infrastructure for contemporary art, and over time, a global platform for verified art circulation.
We envision a market where:
- Collectors buy art knowing there is a credible path to exit – Liquidity without compromising quality or trust
- Artists benefit from transparent pricing signals and resale royalties – Fair compensation for their work's appreciation
- Art circulates with institutional-grade trust, not speculation – Verified provenance, guided pricing, professional service
What Makes Hacoco Different
Hacoco is a curated, invite-only exchange that combines five key pillars:
1. Provenance & Verification
Only verified listings with proof of purchase and Certificate of Authenticity (COA). We cross-reference documentation with artists and galleries to ensure every artwork is authentic.
2. Guided Price Discovery
Intelligent price ranges based on market comparables, artist performance, and current demand. No more guesswork—just transparent, data-informed pricing.
3. Discreet, Brokered Buyer-Seller Matching
Our concierge team facilitates private offers between vetted collectors. No open listing spam. No unqualified inquiries. Just serious buyers and sellers with white-glove service.
4. Artist-Respecting Resale Economics
Artists deserve to benefit from their work's appreciation. Hacoco ensures transparent resale royalties flow back to creators, strengthening the ecosystem for everyone.
5. Curation Over Scale
We're not trying to be the biggest marketplace. We're building the most trusted one. Quality, verification, and integrity come first. Trust before liquidity.
Key Value Propositions
✓ Curated Supply – Only verified listings with proof of purchase and COA
✓ Trust & Verification – Artist/gallery provenance and condition reports for every artwork
✓ Pricing Guidance – Intelligent price ranges with market comparables
✓ Concierge Experience – Private offers, no open listing spam
✓ Invite-Only Access – HNI/UHNWI focus for serious collectors
Think: StockX but for vetted Indian contemporary art
Who We Serve
Hacoco is designed for serious collectors—HNI and UHNWI individuals who value provenance, integrity, and the long-term health of the Indian contemporary art market.
We're invite-only because trust takes time to build. We're looking for collectors who share our values: provenance matters, artists deserve respect, and the market is healthier when it's transparent.
Join Us
If you're a serious collector of contemporary Indian art, request an invitation to join India's most trusted secondary exchange.
Together, we're building the infrastructure for a healthier, more transparent art market—one that serves collectors, respects artists, and strengthens the entire ecosystem.